Video Marketing made strategic
Here's how it works
What types of video fit your business?
Your audience wants to communicate with you in a specific fashion; we're here to figure out which type of video(s) are best for you and your target demographic. There are many types of video marketing but don't worry; we do them all.
Types of Video Marketing:
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Webinar
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How-to Videos
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Interviews
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Round-Ups
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Behind-the-scenes
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Skits
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Vlog
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Product Review
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Testimonial
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Presentation
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& More
80%
of all internet consumption is video.
Health Check and DIgital Assesment
1
Succesful video campaigns are strategic and account for much more than just a video. Your website and plan play a significant role in the success of your campaign. Before we get started creating, we take a deep dive in your funnels and systems to make sure we're on the right track. We also spend time understanding your target demographic and the best video methods to reach them. We give you our recommendations before proceeding forward.
2
Strategy Curation and Implementation
Sounds fancy right? Step two is setting the foundation and processes that we will follow through the course of the campaign. This step gives us a clear idea of the buyers' journey, clear ways to track engagement, leads, and ROI. No two companies are the same, so we work with your systems already in place (email marketing automation platforms, websites, CRM, etc.) to make sure your process is fully functional.
3
Content Development
We're marketers before videographers, so we don't just create videos and pray they do well. We research topics that are relevant to your firms target demographic and make sure we are developing content that is of value to them. We believe that if the video doesn't perform well organically, it won't perform well when sponsored either. This step is a necessity. We work hand in hand with you and or your technical staff to curate this content.
4
5
Video Creation
We're marketers before videographers, so we don't just create videos and pray they do well. We research topics that are relevant to your firms target demographic and make sure we are developing content that is of value to them. We believe that if the video doesn't perform well organically, it won't perform well when sponsored either. This step is a necessity. We work hand in hand with you and or your technical staff to curate this content.
We're here for the long haul, so we stick around to see how our video campaigns play out. This gives us the ability to see how your audience is reacting to content and shift future videos and trategy to maximize your ROI.
Performance Tracking
